Social Listening
I chose the brand Pit Viper. People seem very interested and engaged with Pit Viper’s Instagram. Some of the comments on a post revealing a new product include “Im gonna have to snag these”, “I neeeed those pink and orange ones” and more. I am interested in this brand because they seem cool and have great marketing. They make reels that are not directly selling glasses but do cool things while wearing glasses which makes people want them. This reminds me of how redbull advertises, they make people thing of redbull when doing something extreme. This is what I got off the Pit Viper website “Our foundation is creating eyewear that can take a beating. Our goal is building quality gear for the activities we love. We are bold. We take chances. We will always deliver the optimal blend of style and performance.” They create glasses and gear that people can wear while doing anything. Many of their glasses are Z87+ safety rated. I already mentioned some things that people are saying, this