Social Listening

 I chose the brand Pit Viper. People seem very interested and engaged with Pit Viper’s Instagram. Some of the comments on a post revealing a new product include “Im gonna have to snag these”, “I neeeed those pink and orange ones” and more. I am interested in this brand because they seem cool and have great marketing. They make reels that are not directly selling glasses but do cool things while wearing glasses which makes people want them. This reminds me of how redbull advertises, they make people thing of redbull when doing something extreme. 

This is what I got off the Pit Viper website “Our foundation is creating eyewear that can take a beating. Our goal is building quality gear for the activities we love. We are bold. We take chances. We will always deliver the optimal blend of style and performance.” They create glasses and gear that people can wear while doing anything. Many of their glasses are Z87+ safety rated.   

I already mentioned some things that people are saying, this is a screenshot of me commenting on people's comments.

This specific Instagram post is revealing a new type of pit viper called “the clawdia”. People are very positive in the comments and are saying that they need to buy some. On other posts there are videos of extreme things like jumping big snow cliffs in just snow boots, and doing backflips with only one ski on. This makes it seem like when you wear pit vipers you will also be doing these cool things. They are posting cool videos while wearing pit vipers instead of pushing their  products onto the consumer. This creates a conversation with the consumer because they are interested in the video being posted which in turn makes them interested in the product. This is exactly what we talked about in the textbook as far as creating a conversation instead of one sided marketing. I think Pit Viper is exceeding in their marketing tactics. They have established a brand with a signature product. People see any glasses that look like this and look to see if they are real or fake pit vipers. Pit Viper is very inclusive and has done a remarkable job of creating a product that appeals to many. They are able to market to the LGBTQ community but also attract more “country” type people who would not normally associate with the other group.